Good package design tells a story, just like a good radio, TV or print ad. Below is a press proof of 8 ounce Aloha Maid fruit drinks, telling the story of Aloha and our beautiful islands. (Click image to enlarge).

Product line from Aloha Maid






ITOEN is the second largest beverage manufacture in Japan but their ITOEN iced coffees were selling as well as their tea products were in the USA. I changed the brand name and packaging to Royal Mills and wala, sales spiked…and it wasn’t because we put anything new in the drink.

ice coffee




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