Three Lessons To Learn About Sales Commissions and Merchandising.

21 Nov

Secrets to merchandising, sales commissions and wall paper: There was a wildly popular chain of small department stores in New Zealand that was managed and operated by the person who founded it over 40 years ago. The chain of stores was so successful, a corporate conglomerate bought it out and the founder left the business a wealthy man. Several years [ Read more ]


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Craving For Loyal Customers?

10 Nov

Make your customers not only addicted to what you sell but how you sell it. I am a self-proclaimed pizza-holic.  I consume a pizza a week almost every week. I even got my wife hooked. We can’t stop. To my good fortune, Antonio’s New York Pizzeria is a few miles from my home. Antonio’s is one of the best [ Read more ]


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Customer Communications: It could be life threatening.

24 Oct

Are you dying for attention? When I left my job, I  left a terrific medical plan which covered me at almost any doctor in town.  Luckily, I was able to get coverage from my wife’s employer, who is insured with Kaiser Permanente. I wasn’t too excited about changing doctors and health plans, but I was due my annual physical, so [ Read more ]


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Customer Service: A Warm Greeting with a Cold Sandwich.

14 Oct

A hollow gesture is hard to digest. I like a good sandwich, so it is no wonder I frequent Subway Restaurants for lunch quite often.  I noticed a little over a year ago they began to greet me each time I entered the eatery with a warm bellowing “Hello, welcome to Subway”. Nice.  Subway must [ Read more ]


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Motivational Marketing: Making Sure Customers Don’t Swing At You.

6 Oct

Golftec makes you the star of your own movie. How cool is that? When I left my corporate marketing job I received a terrific going away gift; golf lessons from  Golftec Hawaii. Golftec is a nationally franchised golf school and their unique selling proposition (USP) is that they video tape your indoor golf lessons and publish [ Read more ]


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Recycled batteries can recharge your brand image.

23 Sep

Radio Shack may have a new image but in Hawaii, they need a jolt. I purchased rechargeable batteries at Radio Shack recently for my wireless home phone. (Yes, I still have a landline). I like Radio Shack. Their employees are knowledgeable, the stores are well merchandised and the store I visit is conveniently located near [ Read more ]


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