Tag Archives: Branding

Positioning: It’s The “Magic” In Marketing.

2 Apr

Magician

Perception is reality. In the late 70’s while in college, I worked as a package designer in Los Angeles and got involved in the cusps of a feminine fade that spread across the country. No, it wasn’t the Farah Fawcett look! It was a product that promised women youth and beauty. A wonder drug that [ Read more ]

Recycled batteries can recharge your brand image.

23 Sep

Radio Shack may have a new image but in Hawaii, they need a jolt. I purchased rechargeable batteries at Radio Shack recently for my wireless home phone. (Yes, I still have a landline). I like Radio Shack. Their employees are knowledgeable, the stores are well merchandised and the store I visit is conveniently located near [ Read more ]