Tag Archives: customer lifetime value

Lifetime Value: The Secret to Success in Marketing.

25 May

man sitting in a limousine

How Much Are You Worth? Your fifth grade teacher may have one answer and your stock broker another. But as a marketer, knowing your customers worth (known as a customer’s lifetime value) is essential in developing or implementing a marketing plan. So, what are you worth, to say, your favorite clothing store or restaurant? My favorite pizza joint [ Read more ]