Tag Archives: Rolex

Positioning: It’s The “Magic” In Marketing.

2 Apr


Perception is reality. In the late 70’s while in college, I worked as a package designer in Los Angeles and got involved in the cusps of a feminine fade that spread across the country. No, it wasn’t the Farah Fawcett look! It was a product that promised women youth and beauty. A wonder drug that [ Read more ]